privacy policy

Last updated: 29 October 2026

1. About this policy

Welcome to Messie Jessie! We value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Messie Jessie (“we”, “us” or “our”) collects, uses, stores and shares personal information when you visit messiejessie.co.nz, subscribe to our newsletter, download free resources, purchase digital sewing patterns or contact us.

We are based in New Zealand and handle personal information in accordance with the New Zealand Privacy Act 2020 and other applicable privacy laws.

2. What information we collect

Depending on how you interact with our website, we may collect the following information:

Contact information: Your name, email address and any other details you provide through our newsletter sign-up, contact forms or email correspondence.
Purchase information: Details of digital sewing patterns or other products you purchase, including your order history and transaction details.
Payment information: Information required to process payments. Payments are handled by our payment service providers, and we do not intentionally store your full payment card details ourselves.
Newsletter information: Your email subscription preferences, consent status and unsubscribe requests.
Communications and feedback: Messages, enquiries, product reviews, survey responses and other information you choose to share with us.
Website usage information: Technical information such as your IP address, browser type, device information and website activity, which may be collected through cookies, analytics or similar technologies where enabled.

You can browse our website without subscribing to our newsletter. However, certain information may be required to purchase a product or use specific website features.

3. How we collect your information

We may collect personal information when you:

Subscribe to the Messie Jessie newsletter.
Purchase or download a digital sewing pattern, PDF or other resource.
Contact us by email or through our website.
Complete a form, submit feedback or participate in a survey.
Browse our website, where technical information may be collected automatically.

We collect information directly from you wherever possible. Some technical information may be collected automatically by Wix or other services used on our website.

4. How we use your information

We may use your personal information to:

Process orders and provide access to purchased digital sewing patterns and PDF downloads.
Send newsletters, sewing tips, tutorials, new pattern announcements, behind-the-scenes updates and occasional promotional offers where you have consented to receive marketing communications.
Deliver free resources or patterns you have requested.
Respond to enquiries and provide customer support.
Maintain, improve and understand how people use our website.
Manage our business, protect our website and prevent fraud or misuse.
Meet our legal, accounting and tax obligations.

We will not use your personal information for unrelated purposes unless we have an appropriate legal basis to do so.

5. Email marketing and newsletter subscriptions

If you subscribe to the Messie Jessie newsletter, we may use your email address to send you sewing-related content, tutorials, pattern releases, business updates and promotional emails.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

If we offer a free sewing pattern or other resource in exchange for signing up, we will explain what information is required and whether you are also agreeing to receive marketing emails. Where marketing consent is optional, it will be requested separately and will not be pre-selected.

If you unsubscribe, we will stop sending you marketing emails, although we may retain limited information to record your preference and prevent further marketing communications.

We may use Wix's email marketing tools or other service providers to manage subscriptions and deliver emails.

6. Who we share your information with

We do not sell your personal information.

We may share relevant information with trusted third-party service providers where necessary to operate our business, including:

Wix: Our website hosting and management platform, which may process information submitted through our website.
Payment providers: Services that process payments for purchases.
Email marketing providers: Services used to manage newsletter subscriptions and send emails.
Website analytics and technology providers: Services that may help us understand website traffic, maintain website functionality and improve our services.
Professional advisers and authorities: Where necessary to comply with legal obligations, protect our rights or address security concerns.

These providers may process personal information on our behalf or in accordance with their own applicable privacy terms.

Some service providers may store or process information outside New Zealand. Where personal information is disclosed to an overseas recipient, we will take steps to comply with any applicable requirements of New Zealand privacy law.

7. Cookies and website analytics

Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website traffic and improve your browsing experience.

Wix and any third-party tools integrated into our website may use these technologies, depending on our settings and the services we enable.

We have not listed specific analytics or advertising tools in this policy because the tools in use may change over time.

You can manage cookies through your browser settings. Disabling certain cookies may affect how parts of our website function.

Where required by applicable law, we will provide appropriate information and obtain consent before using cookies or tracking technologies that require it.

8. How we protect your information

We take reasonable steps to protect personal information against loss, unauthorised access, misuse, disclosure or alteration.

Information collected through our website may be stored by Wix and other service providers that support our business. These providers may have their own security measures and privacy practices.

However, no method of electronic storage or internet transmission is completely secure, and we cannot guarantee absolute security.

9. How long we retain your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing products and services, maintaining business records and meeting legal obligations.

Newsletter subscriber information is generally retained while you remain subscribed. If you unsubscribe, we may retain limited information to record your unsubscribe request and prevent further marketing emails.

Purchase and financial records may be retained for longer where required by law.

When personal information is no longer required, we will take reasonable steps to securely delete it or ensure it is no longer identifiable.

10. Your privacy rights

Under New Zealand's Privacy Act 2020, you have the right to request access to personal information we hold about you and to request corrections if you believe that information is inaccurate.

You can also unsubscribe from marketing emails at any time.

To request access to or correction of your personal information, please contact us using the details in the Contact Us section below.

We may need to verify your identity before responding. We will respond within the timeframes required by applicable law.

If you are unhappy with how we have handled your personal information, you can raise a concern with us or contact the Office of the Privacy Commissioner at https://www.privacy.org.nz/.

11. Third-party websites

Our website may contain links to other websites, social media platforms or third-party services.

We are not responsible for the privacy practices or content of external websites. We encourage you to read their privacy policies before providing them with personal information.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.

Any updates will be published on this page, along with the date the policy was last updated.

13. Contact us

If you have questions about this Privacy Policy, or wish to request access to or correction of your personal information, please contact us:

Business: Messie Jessie
Website: https://messiejessie.co.nz
Email: messiejessiebakes@gmail.com